Ecommerce design is a critical aspect of the success of your online business. It improves user experience, reflects on your brand, and helps with your search engine optimization efforts. But it’s also easy to make mistakes that can hurt your sales. These ecommerce design errors can result in problems with conversion optimization.
Avoid these mistakes in ecommerce design to boost sales and offer a superior online shopping experience.
Too many details
Many designers with inadequate expertise in e-commerce design attempt to squeeze too many elements on their site. This usually results in a cluttered design and confuses customers. Too much information can also prevent shoppers from making an informed purchase decision.
Poor image quality:
Quality product images are essential to getting online shoppers to buy. This is particularly relevant for online stores which sell clothing and accessories. It is essential to include several images and pictures of each product, so customers can see all the specifications and features of each item. Also, ensure that the images are clear and showcase the product from every angle.
Insufficiently explaining products:
The main reason that shoppers visit an eCommerce site is to find out more about the product they’re thinking of buying. It is essential that your product descriptions be easy to understand and free of jargon.
Too many clicks:
The slow loading of pages is a major problem for online customers. A lengthy loading time can cause customers to abandon your website. To avoid this, choose responsive e-commerce designs that adapt to mobile devices and allow shoppers to sign to their Google or Facebook account.